Storytelling | Media Relations | NIL Coordination

Athletics Admin backfilled sports information roles for various teams as the Spartans transitioned through staffing changes. From Golf to Track & Field, we supported day-to-day operations across multiple programs. We also produce one feature story per week, highlighting student-athletes, coaches, and donors—stories that go beyond box scores, recaps, and previews. Each piece is crafted with overarching themes of recruitment and support for athletic department initiatives.

Additionally, we’ve taken over the Spartans’ Name, Image & Likeness (NIL) program, helping Upstate Athletics navigate the evolving landscape of collegiate athletics. We created and purchased custom 'Hub City' uniforms for the men’s basketball team and are currently developing an alternate identity for the baseball program, set to launch in 2026.