The Jersey Program | RevGen Programs | AD Communication

Created an award-winning initiative—the Jersey Program—which generated over $250,000 for the University of Hawai‘i. Our design team collaborated on jersey concepts, and Athletics Admin purchased the jerseys. From launching the first-ever fan-designed jersey for the women’s basketball program to developing unique alternate identities tailored to specific teams, the program has made a significant impact. We managed the auction platform, distributed funds, and promoted the program through both local and national media outlets. The Jersey Program is a two-time NACDA Marketing Initiative Award winner and has produced custom jerseys for four athletic programs.

Additionally, we assisted with athletic director communications, supporting both internal and external messaging for the department.